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Whistler Web Design

CYCLING STUDIO

logo + business cards

prism-tag

Client: Zephyr Cycling Studio  |  Role: Design, Art Direction   |  Agency: Classic Ink

An indoor cycling studio located in Bozeman, Montana with a mind-body bend.

client desires:

  • Gender Neutral aesthetic
  • Upscale Athletic / Sporty but inclusive
  • Recognizable icon that would work well as a standalone asset for collateral materials

solution:

  • The minimalist “Z” icon is contained in a circle but not completely enclosed, giving it a supported structure with the overall feeling of openness, freeness, fluidness.
  • From an abstract position, it is also reminiscent of handlebars, pedals, wheels, and a spin bike itself.
  • Modern sans-serif font with lowercase ‘zephyr’ offers this a friendlier vibe while resting on the all-caps “cycling studio” helps finish this logo off feeling strong, supported & grounded.
Back to the work

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I am available for freelance and contract design work. My rates are negotiated hourly or by project.

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