IRON PINE
logo + business cardsClient: Iron Pine | Role: Design, Art Direction
Iron Pine is a logging company located in Montana. The client wanted an abstract but recognizable mark with a masculine quality, something quirky with mark that can be recognized and stand out from the crowd. This logo concept represents a cross-section of the tree-ring patterns on a log & is complete with a masculine sans-serif type treatment.
![](https://prism-creative.com/wp-content/uploads/2014/03/iron_pine_logo.jpg)
![](https://prism-creative.com/wp-content/uploads/2016/06/ip-business-card.jpg)
client desires:
- abstract but recognizable mark with a masculine quality
- something quirky that can be recognized and stand out from the crowd but blend in with brands such as John Deere
solution:
- the logo represents a cross-section of the tree-ring patterns on a log
- paired with a masculine sans-serif type treatment
- simplistic but bold
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