RIPE FOOD + WINE
logo + business package
Client: Amy Andrews | Role: Design, Art Direction
Amy Andrews is a food and wine educator, writer, blogger and health advocate. She shares her knowledge of food, eating, and lifestyle with the hope of inspiring people to care about where their food comes from, cook simply with the seasons, and cultivate a joyful relationship with food and eating. Amy came to PRISM creative for help with branding her business, Ripe.
client desires:
- overall goal: have something that visually represented the joys of cooking food & drinking wine
- fun, quirky but professional
solution:
- the hand-drawn lettering is meant to resemble dough and gives this logo a playful touch
- the “i” turned upside down as an exclamation point reiterates the joy and excitement central to the clients brand
- and a stylized fork holds the entire logo (much like a plate of food)
- bright and bold color scheme
Ready to chat?
I am available for freelance and contract design work. My rates are negotiated hourly or by project.