routes eatery logo

Role: Art Direction, Creative Execution, Identity Brand Design

Routes Eatery is a café located at CapU Squamish, BC, positioned as a hub for students, faculty, the wider Squamish community, and corporate clients.

Drawing inspiration from Squamish’s rich outdoor culture, the new brand emphasizes themes of nature, adventure, and connection. The name “Routes” reflects both the physical pathways of outdoor exploration and the academic journeys of students, creating a compelling narrative that ties the space to its environment and audience, and these themes are explored in the logo identity.

Connection & Community, Nurture & Adventure, Stability & Growth.