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Whistler Web Design

WILLSON RESIDENCES

logo + business cards

prism-tag

Client: Bridger Builders  |  Role: Design, Art Direction  |  Agency: Classic Ink Creative

The Willson Residences was an exciting project for the Bozeman, Montana community. The historic Willson school is being renovated by Bridger Builders and turned into a high-end, modern apartment building right in the heart of Downtown Bozeman, and the client came to Classic Ink seeking help with the branding.

client desires:

  • a contemporary logo that represented the building architecture itself possessing both modern and classic qualities and feel tailored and stately
  • something that would speak to a younger generation while nodding to a past time

solution:

  • the logo icon creates a “w”, with linear elements that mimic the unique roofline and structure of the old building
  • contemporary style paired with a more classic, traditional typeface style reminiscent of News Gothic & Helvetica times
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I am available for freelance and contract design work. My rates are negotiated hourly or by project.

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